New, powerful, research-backed behavioral insights that transform B2B Sales and Marketing

Illustrated with real examples based on decades of industry experience across B2B sectors

11 Principles + Fast-paced interactive Business Simulation

How can you persuade potential buyers to accept you as a new supplier or try your new product? Or better still, fall in LOVE with your product?

Can you present your price in a way that increases the probability of closing the deal?

What are the most important messages in a sales pitch to increase your probability of winning the deal?

What can you communicate to lost customers to restart the dialog with them?

Gaining perspectives on these and many other aspects of behavioral science and B2B buyer psychology leads to breakthrough results. So join this new and unique course that enables you to leverage powerful behavioral insights to every stage of the B2B Sales and Marketing sales cycle. Craft B2B Sales and Marketing strategy and tactics that build your brand, generate sales leads, and close more deals.